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What May Be Registered as a Trademark in Armenia

Trademark registration in Armenia covers a wide range of marks that are used to distinguish goods and services and can be graphically presented. Here's what can be registered as a trademark in Armenia:

  1. Conventional Trademarks: Trademarks can include elements such as letters, numerals, words (including personal and company names), building names, word combinations, slogans, logos, pictures, drawings, holograms, arrangement of colors, symbols, or combinations of these elements.

  2. Non-Traditional Marks: Armenian law extends protection to "non-traditional" marks, including:

    • Shapes of goods or their packaging
    • Three-dimensional marks
    • Sounds
    • Textures
    • Other non-traditional elements
  3. Service Marks: Service marks used to distinguish services can be registered as trademarks.

  4. Jointly-Owned Marks: Multiple parties can jointly own and register a trademark.

  5. Collective Marks: Collective marks representing a group or association of producers, manufacturers, or service providers can also be registered.

However, certain limitations apply:

  • Lack of Distinctiveness: Marks that lack distinctiveness, such as descriptive or generic terms, are not eligible for registration. This includes signs that describe characteristics like quantity, quality, condition, value, place of origin, or other traits of the goods or services.

  • Deceptive Marks: Marks that could deceive the public or infringe on the rights of third parties, including copyright or industrial property rights, cannot be registered.

  • Offensive or Protected Emblems: Offensive marks or those consisting of specially protected emblems, like flags or official quality control signs, are not eligible for registration.

  • Company Names and Domain Names: It's important to note that what can be registered as a trademark may differ from what's acceptable as a company name or domain name.

Trademark registration is a valuable form of protection, but applicants should ensure that their proposed marks meet the criteria outlined in Armenian trademark law.


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Armenia is a captivating nation with a rich history and a promising future. Our firm is wholeheartedly committed to supporting individuals and businesses that recognize Armenia's potential and are eager to contribute to its ongoing success.

We trust that this website will serve as a valuable resource for you in gathering the information you need. Should you have any questions or require further assistance, please feel free to get in touch with us. You can easily contact us through various channels, such as completing the form on our website, emailing us directly at [email protected], or reaching out via phone or popular messaging apps like WhatsApp, Viber, Telegram, and Skype at +374.99.00.11.67. We are always available to assist you in any way possible.

Nerses Isajanyan
Managing Attorney
LL.M. Georgetown University, licensed to practice in both Armenia (license no. 903) and New York (license no. 5148945)

About Us

Vardanyan & Partners is a reputable law firm situated in Yerevan, Armenia, which has been providing excellent legal services since its establishment in 2012. Our team of locally licensed, English-speaking attorneys specializes in immigration, incorporation, and compliance matters, ensuring that clients receive expert legal guidance.  We are committed to staying up-to-date with the latest changes in legislation and regulations, ensuring that our clients receive the most relevant and accurate advice. At Vardanyan & Partners, we place a strong emphasis on honesty, transparency, and client care. 

  • 10+ years of specialized experience in immigration and busines setup.
  • Fast and fluent communication in English and Russian. 24-hour response policy.  
  • Secure online payments. No hidden charges. 
  • Licensed and insured local attorneys. 

Where to find us

4/3 Pirumyanner, Suite 12, Yerevan, 0054, Armenia

+37499001167

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